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Brand Strategy

The value that HS Hyosung Advanced Materials offers is the value of safety and comfort to end-consumers, and reliability, consistent quality and product variety to customers

Beginning with the establishment of the tire reinforcements plant in Ulsan in 1966, HS Hyosung Advanced Materials has maintained its solid position in the chemical fiber industry for over half a century, and expanded to the production of carbon and aramid, the materials of our dreams. This achievement was made possible by HS Hyosung's 'technology to develop the world's best fiber'. The uncompromising advanced technology is the company's DNA, its lifesource, and the pride of its members with the greatest sense of pride.

Technological prowess is a core value for the company, and also the evolution of the industry. It is the vital competitive advantage and a driving force for sustained
growth that we continuously seek to further develop.

Core DNA of HS Hyosung Advanced Materials’ current creation

Customer
value
Stability
Convenience
End-user
value
Reliability
Quality consistency
Product diversity
Customer
value
Ability to
create
value
Technical Leadership
HS Hyosung takes great pride in our technology. We were also the first company in Korea to introduce a technology R&D institute
Technology has been the core of our business and the driving force behind our growth.
HS Hyosung Advanced Materials has reinterpreted the values of safety and comfort it pursues
to reflect changes in the times, consumer preferences, and industrial environment.
The company must continue to strive to become a pioneer in setting new standards
for safety and comfort that are fundamentally different from those of the past.
Brand
Vision
An innovator creating new standards for safety and comfort
Brand
Mission
A company that realizes sustainability through a new level of future materials

Sustainable Future-
oriented Values

Sustainable, Eco-friendly

Securing position as a leading enterprise in creating social value by proactively responding to the changing business trend of environmental, social, and customer friendliness

Ultimate
Consumer Value

Better Safety & Comfort

Pursuing safety throughout the ecosystem, from workplace health and safety and chemical risk management, to the safety of local communities and climate change, beyond simply enhancing the safety of final products

Material
Expansion Value

Expanding to New Advanced Materials

Expanding to business sectors where advanced material technologies are required

HS Hyosung Advanced Materials' driving force
The New Safety & New Comfort experienced by users
Through Technical Leadership for Future Materials